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Creative Specs

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Google Display ads
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Ad sizes

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Square and rectangle
200 × 200 (Small square)
240 × 400 (Vertical rectangle)
250 × 250 (Square)
250 × 360 (Triple widescreen)
300 × 250 (Inline rectangle)
336 × 280 (Large rectangle)
580 × 400 (Netboard)

Skyscraper
120 × 600 (Skyscraper)
160 × 600 (Wide skyscraper)
300 × 600 (Half-page ad)
300 × 1050 (Portrait)

Leaderboard
468 × 60 (Banner)
728 × 90 (Leaderboard)
930 × 180 (Top banner)
970 × 90 (Large leaderboard)
970 × 250 (Billboard)
980 × 120 (Panorama)

Mobile
300 × 50 (Mobile banner)
320 × 50 (Mobile banner)
320 × 100 (Large mobile banner)

File types

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Formats: GIF, JPG, PNG
Max. size: 150KB

Animated ads (GIF)

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  • Animation length and speed: Animation length must be 30 seconds or shorter.
  • Animations can be looped, but the animations must stop after 30 seconds.
  • Animated GIF ads must be slower than 5 FPS.

HTML5 ads

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Requirements for using HTML5 ads

You should be able to gain access to HTML5 ads in your Google Ads account once your account has generated sufficient history on our platform and has met the following requirements:

  • Account has been open for more than 90 days.
  • Account has more than USD 9,000 total lifetime spend.
  • Account has a good history of policy compliance.

Keep in mind, that meeting the requirements above doesn’t always guarantee access to HTML5 ads.

If HTML5 ads are unavailable in your account, you can apply for access via this form. Before you submit your application, make sure that your account meets the eligibility criteria listed below. You will receive an email notification with a status update within 7 business days of your application submission.

  • Account has a good history of policy compliance.
  • Account has a good payment history.
  • Account has more than USD 1,000 total lifetime spend.

To maintain continued access to HTML5 ads, please make sure that you do not violate our policies and sustain a good history of policy compliance.

In the meantime, you can use other options like uploaded AMPHTML ads or responsive display ads.

Make sure you follow the correct display ads specifications.

File types

Formats: ZIP containing HTML and optionally CSS, JS, GIF, PNG, JPG, JPEG, SVG

Facebook Feed

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Design Recommendations

  • File Type: JPG or PNG
  • Ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 30 characters

Technical Requirements

  • Maximum File Size: 30MB
  • Minimum Width: 600 pixels
  • Minimum Height: 600 pixels
  • Aspect Ratio Tolerance: 3%

Panoramas or 360 Photos

Panoramas and 360 photos may be used on Facebook as an interactive experience with some objectives. Facebook recognizes and processes these photos by looking for camera-specific metadata found in photos taken using 360-ready devices.

Learn More

Facebook Right Column

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Design Recommendations

  • File Type: JPG or PNG
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Due to the small image size, we recommend not adding text on images.

Text Recommendations

  • Headline: 40 characters

Technical Requirements

  • Minimum Width: 254 pixels
  • Minimum Height: 133 pixels

Facebook Instant Articles

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Design Recommendations

  • File Type: JPG or PNG
  • Ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 30 characters

Technical Requirements

  • Maximum File Size: 30MB

Facebook In-Stream Video

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Design Recommendations

  • File Type: JPG or PNG
  • Ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels

Due to the small image size, we recommend not adding text on images.

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 30 characters

Technical Requirements

  • Maximum File Size: 30MB
  • Minimum Width: 600 pixels
  • Minimum Height: 600 pixels
  • Aspect Ratio Tolerance: 3%

Facebook Marketplace

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Design Recommendations

  • File Type: JPG or PNG
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 30 characters

Technical Requirements

  • Maximum File Size: 30MB

Facebook Stories

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Design Recommendations

  • File Type: JPG or PNG
  • Ratio: 9:16
  • Resolution: At least 1080 x 1080 pixels

Consider leaving roughly 14% (250 pixels) of the top and bottom of the image free from text and logos to avoid covering these key elements with the call-to-action.

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters

Technical Requirements

  • Maximum File Size: 30 MB
  • Minimum Width: 500 pixels
  • Aspect Ratio Tolerance: 1%

Facebook Search Results

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Design Recommendations

  • File Type: JPG or PNG
  • Ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 30 characters

Technical Requirements

  • Maximum File Size: 30MB
  • Minimum Width: 600 pixels
  • Minimum Height: 600 pixels
  • Aspect Ratio Tolerance: 3%

Audience Network Native, Banner and Interstitial

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Design Recommendations

  • File Type: JPG or PNG
  • Ratio: 9:16
  • Resolution: At least 398 x 208 pixels

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 30 characters

Technical Requirements

  • Maximum File Size: 30MB
  • Minimum Width: 398 pixels
  • Minimum Height: 208 pixels

Sponsored Message

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Design Recommendations

  • File Type: JPG or PNG
  • Ratio: 1.91:1
  • Resolution: At least 1080 x 1080

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 30 characters

Technical Requirements

  • Maximum File Size: 30MB

Facebook Feed

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Design Recommendations

  • File Type: MP4, MOV or GIF
  • Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Videos should not contain edit lists or special boxes in file containers.

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 30 characters

Technical Requirements

  • Video Duration: 1 second to 241 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 120 pixels
  • Minimum Height: 120 pixels

360 Videos

With some objectives, you can use a 360 video. When people see this type of ad, they can turn their device or drag their finger to move around within the video and explore every angle.

Facebook Instant Articles

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Design Recommendations

  • File Type: MP4, MOV or GIF
  • Ratio: 16:9
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Video Captions: Not supported
  • Video Sound: Optional

Videos should not contain edit lists or special boxes in file containers.

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters

Technical Requirements

  • Video Duration: 1 second to 241 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 120 pixels
  • Minimum Height: 120 pixels

Facebook In-Stream Video

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Design Recommendations

  • File Type: MP4, MOV or GIF
  • Ratio: 16:9 or 1:1
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but strongly recommended

Videos should not contain edit lists or special boxes in file containers.

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 20 characters

Technical Requirements

  • Video Duration: 5 seconds to 10 minutes. Video duration limit may vary by objective.
  • Maximum File Size: 4GB

Facebook Marketplace

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Design Recommendations

  • File Type: MP4, MOV or GIF
  • Ratio: 4:5
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Video Captions: Not supported
  • Video Sound: Optional, but recommended

Videos should not contain edit lists or special boxes in file containers.

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 30 characters

Technical Requirements

  • Video Duration: 1 second to 241 minutes
  • Maximum File Size: 4GB
  • Aspect Ratio Tolerance: 3%

Facebook Stories

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Design Recommendations

  • File Type: MP4, MOV or GIF
  • Ratio: 9:16
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Videos should not contain edit lists or special boxes in file containers.

Consider leaving roughly 14% (250 pixels) of the top and bottom of the video free from text and logos to avoid covering these key elements with the call-to-action.

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters

Technical Requirements

  • Video Duration: 1 second to 2 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 500 pixels
  • Aspect Ratio Tolerance: 1%

Facebook Search Results

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Design Recommendations

  • File Type: MP4, MOV or GIF
  • Ratio: 4:5
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Videos should not contain edit lists or special boxes in file containers.

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 30 characters

Technical Requirements

  • Video Duration: 1 second to 241 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 120 pixels
  • Minimum Height: 120 pixels

Facebook Video Feeds

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Design Recommendations

  • File Type: MP4, MOV or GIF
  • Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Videos should not contain edit lists or special boxes in file containers.

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 30 characters

Technical Requirements

  • Video Duration: 1 second to 241 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 120 pixels
  • Minimum Height: 120 pixels

360 Videos

With some objectives, you can use a 360 video. When people see this type of ad, they can turn their device or drag their finger to move around within the video and explore every angle.

Facebook Feed

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Design Recommendations

  • Image File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 20 characters
  • Landing Page URL: Required

Technical Requirements

  • Number of Carousel Cards: 2 to 10
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Video Duration: 1 second to 240 minutes
  • Aspect Ratio Tolerance: 3%

Facebook Right Column

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Design Recommendations

  • Image File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Due to the small image size, we recommend not adding text on images.

Text Recommendations

  • Headline: 40 characters
  • Landing Page URL: Required

Technical Requirements

  • Number of Carousel Cards: 2 to 10
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Video Duration: 1 second to 240 minutes
  • Aspect Ratio Tolerance: 3%

Facebook Instant Articles

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Design Recommendations

  • Image File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 20 characters
  • Landing Page URL: Required

Technical Requirements

  • Number of Carousel Cards: 2 to 10
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Video Duration: 1 second to 240 minutes
  • Aspect Ratio Tolerance: 3%

Facebook In-Stream Video

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Design Recommendations

  • Image File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 20 characters
  • Landing Page URL: Required

Technical Requirements

  • Number of Carousel Cards: 2 to 10
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Video Duration: 1 second to 240 minutes
  • Aspect Ratio Tolerance: 3%

Facebook Marketplace

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Design Recommendations

  • Image File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 20 characters
  • Landing Page URL: Required

Technical Requirements

  • Number of Carousel Cards: 2 to 10
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Video Duration: 1 second to 240 minutes
  • Aspect Ratio Tolerance: 3%

Facebook Stories

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Design Recommendations

  • Image File Type: JPG or PNG
  • Recommended Ratio: 1:1
  • Recommended Resolution: At least 1080 x 1080 pixels

Consider leaving roughly 14% (250 pixels) of the top and bottom of the image free from text and logos to avoid covering these key elements with the call-to-action.

Note that video is not supported for carousel ads in Facebook Stories.

Text Recommendations

  • Primary Text: 125 characters
  • Landing Page URL: Required

Technical Requirements

  • Number of Carousel Cards: 3
  • Image Minimum Width: 500 pixels
  • Image Maximum File Size: 30 MB

Facebook Search Results

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Design Recommendations

  • Image File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 20 characters
  • Landing Page URL: Required

Technical Requirements

  • Number of Carousel Cards: 2 to 10
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Video Duration: 1 second to 240 minutes
  • Aspect Ratio Tolerance: 3%

Audience Network Native, Banner and Interstitial

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Design Recommendations

  • Image Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Description: 20 characters
  • Landing Page URL: Required

Technical Requirements

  • Number of Carousel Cards: 2 to 10
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Video Duration: 1 second to 240 seconds

Messenger Inbox

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Design Recommendations

  • Image Type: JPG or PNG
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Landing Page URL: Required

Technical Requirements

  • Number of Carousel Cards: 2 to 10
  • Image Maximum File Size: 30MB
  • Aspect Ratio Tolerance: 1%

Facebook Feed

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Design Recommendations

The cover image or video that displays in your collection ad uses the first media asset from your Instant Experience.

  • Image Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Landing Page URL: Required

Technical Requirements

  • Instant Experience: Required
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB

Facebook In-Stream Video

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Design Recommendations

The cover image or video that displays in your collection ad uses the first media asset from your Instant Experience template.

  • Image Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Landing Page URL: Required

Technical Requirements

  • Instant Experience: Required
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Minimum Image Width: 500 pixels
  • Minimum Image Height: 500 pixels

Instagram Stories

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Design Recommendations

  • Image File Type: JPG or PNG
  • Ratio: 9:16
  • Resolution: At least 1080 x 1080 pixels

Consider leaving roughly 14% (250 pixels) of the top and bottom of the image free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action.

Text Recommendations

  • Primary Text: 125 characters

Technical Requirements

  • Maximum File Size: 30MB
  • Minimum Width: 500 pixels
  • Aspect Ratio Tolerance: 1%

Instagram Feed

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Design Recommendations

  • Image File Type: JPG or PNG
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Maximum Number of Hashtags: 30

Technical Requirements

  • Maximum File Size: 30MB
  • Minimum Width: 500 pixels
  • Minimum Aspect Ratio: 400 x 500
  • Maximum Aspect Ratio: 191 x 100
  • Aspect Ratio Tolerance: 1%

Instagram Explore

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Design Recommendations

  • Image File Type: JPG or PNG
  • Ratio: 9:16
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text: 125 characters

Technical Requirements

  • Maximum File Size: 30MB
  • Minimum Width: 500 pixels
  • Aspect Ratio Tolerance: 1%

Instagram Stories

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Design Recommendations

  • File Type: MP4, MOV or GIF
  • Ratio: 9:16
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Videos should not contain edit lists or special boxes in file containers.

Consider leaving roughly 14% (250 pixels) of the top and bottom of the video free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action.

Text Recommendations

  • Primary Text: 125 characters

Technical Requirements

  • Video Duration: 1 second to 60 minutes
  • Maximum File Size: 250MB
  • Minimum Width: 500 pixels
  • Aspect Ratio Tolerance: 1%

Instagram Feed

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Design Recommendations

  • File Type: MP4, MOV or GIF
  • Ratio: 4:5
  • Resolution: At least 1080 x 1080 pixels
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Videos should not contain edit lists or special boxes in file containers.

Text Recommendations

  • Primary Text: 125 characters
  • Maximum Number of Hashtags: 30

Technical Requirements

  • Video Duration: 1 second to 60 minutes
  • Maximum File Size: 250MB
  • Minimum Width: 500 pixels
  • Aspect Ratio Tolerance: 1%

Instagram Explore

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Design Recommendations

  • File Type: MP4, MOV or GIF
  • Ratio: 4:5
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 1080 x 1080 pixels
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Videos should not contain edit lists or special boxes in file containers.

Text Recommendations

  • Primary Text: 125 characters

Technical Requirements

  • Video Duration: 1 second to 60 minutes
  • Maximum File Size: 250MB
  • Minimum Width: 500 pixels
  • Aspect Ratio Tolerance: 1%

Instagram Reels

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Design Recommendations

  • File Type: MP4, MOV
  • Ratio: 9:16
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 500 x 888 pixels
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but strongly recommended

Videos should not contain edit lists or special boxes in file containers.

Text Recommendations

  • Primary Text: 72 characters

Technical Requirements

  • Video Duration: 0 seconds to 30 seconds
  • Maximum File Size: 4GB

Instagram In-Stream Videos

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Design Recommendations

  • File Type: MP4, MOV or GIF
  • Ratio: While we recommend using a fullscreen vertical asset for Instagram In-Stream video ads, this format can support all video creative up to 15-seconds that have an aspect ratio of 1.91:1, 16:9, 1:1, 4:5, 9:16.
  • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • Resolution: At least 500 x 500 pixels
  • Video Captions: Captions are not currently supported on Instagram In-Stream video ads.
  • Video Sound: Optional, but recommended

Text Recommendations

  • Primary Text: Not currently supported on Instagram In-Stream video ads
  • Headline: Not currently supported on Instagram In-Stream video ads
  • Description: Not currently supported on Instagram In-Stream video ads

Technical Requirements

  • Video Duration: Your video ads in Instagram Video can be up to 15 seconds.
  • Maximum File Size: 4GB

Instagram Feed

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Design Recommendations

  • Image File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Ratio: 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text: 125 characters
  • Maximum Number of Hashtags: 30
  • Landing Page URL: Required

Technical Requirements

  • Number of Carousel Cards: 2 to 10
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Video Duration: 1 second to 2 minutes
  • Aspect Ratio Tolerance: 1%

Instagram Stories

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Design Recommendations

The cover image or video that displays in your collection ad uses the first media asset from your Instant Experience.

  • Image Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels

Consider leaving roughly 14% (250 pixels) of the top and bottom of the cover image or video free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action.

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Landing Page URL: Required

Technical Requirements

  • Instant Experience: Required
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Minimum Image/Video Width: 500 pixels
  • Minimum Image/Video Height: 500 pixels

Instagram Feed

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Design Recommendations

The cover image or video that displays in your collection ad uses the first media asset from your Instant Experience.

  • Image File Type: JPG or PNG
  • Video File Type: MP4, MOV or GIF
  • Ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 40 characters
  • Landing Page URL: Required

Technical Requirements

  • Instant Experience: Required
  • Image Maximum File Size: 30MB
  • Video Maximum File Size: 4GB
  • Minimum Image/Video Width: 500 pixels
  • Minimum Image/Video Height: 500 pixels

Single Image Ads

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Design Recommendations

File Type: jpg or png
File Size: 5 MB
Image Ratio:
1.91:1 (horizontal, desktop and mobile)
1:1 (square, desktop and mobile)
1:1.91 (vertical, mobile only)

Text Recommendations

Ad name (optional): 255 characters
Headline: 70 characters
Introductory text:  150 characters
Description (LAN only): 70 characters. Only required if using LinkedIn Audience Network (LAN).

Technical Requirements

File Type: jpg or png
File Size: 5 MB

Horizontal / Landscape
Minimum: 640 x 360 pixels
Maximum: 7680 x 4320 pixels
Recommended: 1.91:1 – 1200 x 628 pixels

Square
**LinkedIn recommends this aspect ratio for best performance on CTR.
Minimum: 360 x 360 pixels
Maximum: 4320 x 4320 pixels
Recommended: 1:1 – 1200 x 1200 pixels

Vertical
Minimum: 360 x 640 pixels
Maximum: 1254 x 2400 pixels
Recommended:
1:1.91 – 628 x 1200 pixels
2:3 – 600 x 900 pixels
4:5 – 720 x 900 pixels

Call To Action Options

Apply
Download
View Quote
Learn More
Sign Up
Subscribe
Register
Join
Attend
Request Demo

URL Requirements

Landing page URL: Required
URL prefix: http:// or https://
URL characters: 2000 characters for destination field URL

For full technical specifications, please visit our Help Center.

Video Ads

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Design Recommendations

Video File Type: MP4
Video Sound Format: AAC or MPEG4
Recommended frame rate: 30 frames per second
Custom Thumbnail: Optional but recommended
Ratio:
16:9 (landscape; 1.78)
1:1 (square; 1.0)
9:16 (vertical; 0.57)

Text Recommendations

Ad name (optional): 255 characters
Headline: 70 characters
Introductory text: 150 characters

Technical Requirements

Video File Size: 75 KB (min) – 200 MB (max)
Video Duration: 3 seconds – 30 minutes
Video Captions (optional): Video sound file size less than 64 KHz

Call To Action Options

Apply
Download
View Quote
Learn More
Sign Up
Subscribe
Register
Join
Attend
Request Demo

Dimensions

Landscape (16:9):
Min 640 x 360 pixels
Max 1920 x 1080 pixels
Square (1:1):
Min 360 x 360 pixels
Max 1920 x 1920 pixels
Vertical (9:16):
Min 360 x 640 pixels
Max 1080 x 1920 pixels
Aspect ratio tolerance: 5%

Video Thumbnail File Format: JPG or PNG
Video Thumbnail Max File Size: 2 MB Video
Thumbnail Aspect Ratio & Resolution: Match video

URL Requirements

Landing page URL: Required
URL prefix: http:// or https://
URL characters: 2000 characters for destination field URL

For full technical specifications, please visit our Help Center.

Carousel Ads

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Design Recommendations*

File Type: JPG or PNG
Ratio: 1:1
Recommended Resolution: at least 1080 x 1080 pixels

Text Recommendations

Ad name (optional): 255 characters
Card headline: 45 characters
Introductory text: 255 characters

Technical Requirements

Number of carousel cards: 2-10
Maximum File Size: 10 MB

URL Requirements

Landing page URL: Required
URL prefix: http:// or https://
URL characters: 2000 characters for destination field URL

*Please note that our Carousel Ads do not support video at this time.

For full technical specifications, please visit our Help Center.

Event Ads

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Design Recommendations

Image Ratio: 4:1 (image will be pulled from the Event page)

Text Recommendations

Event name (optional): 255 characters
Introductory text :  600 characters

URL Requirements

Event URL: Required, LinkedIn Event page URLs only
URL prefix: http:// or https://
URL characters: 2000 characters for destination field URL

For full technical specifications, please visit our Help Center.

Text Ads

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Get your message out to the world with a simple text ad. With all the elements of a standard Tweet, including likes, replies, favorites and Retweets, these native ads feel more like the rest of Twitter content and allow you to expand the reach of your Tweets beyond your followers to your desired target audience.

Tweet copy: 280 characters. (Note: each link used reduces character count by 23 characters, electing 257 characters for Twitter copy.)

Image Ads

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Highlight your best creative and drive people to your site, app, or take an action in the moment. Image Ads allow you to showcase your brand, product, or service with a single photo. They’re easy to create and can support multiple objectives. They can be Retweeted, replied to, and liked, and they’re clearly marked as “Promoted”.

These specs are applicable to any Image Ad. For more specifics depending on the type of Image Ad, see below.

Tweet copy: 280 characters. (Note: each link used reduces character count by 23 characters, electing 257 characters for Twitter copy.)

File types: PNG and JPEG are recommended. We do not accept BMP or TIFF files.

Note: GIFs uploaded will render as a static image.

File size: Max 5MB

Image size: 1200 x 1200 pixels is recommended for 1:1 aspect ratio. 1200 x 628 pixels is recommended for 1.91:1 aspect ratio. Larger images will be better optimized for when users click to expand images.

Aspect ratio: 1.91:1 or 1:1. Please note that the legacy composer supports any aspect ratio between 2:1 and 1:1.

Video Ads

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Capture attention and tell a strong story with a visually engaging video ad. Video Ads allow you to showcase your brand, product or service and bring them to life through video. They’re easy to create and can be used to drive people to a website, app, or simply to engage with your brand’s message.

These specs are applicable to any Video Ad. For more specifics depending on the type of Video Ad, see below.

Tweet copy: 280 characters. (Note: each link used reduces character count by 23 characters, electing 257 characters for Twitter copy.)

File types: MP4 or MOV

File size: 1 GB max. For optimal performance we strongly recommend to keep files under 30 MB.

Video length: 15 seconds or less is recommended. Up to 2:20 is supported. (Select advertisers are eligible to request an increase up to 10 minutes; however, we advise videos to be 9:55 to account for a range of video files. Please contact your Twitter Account Manager for more information.)

Branding: Highly recommended throughout; if using a logo, it should be persistent in the upper left hand corner. Prominent product placement is highly recommended for driving product consideration.

Captions: Closed captioning or text overlays are mandatory.

Video bitrate: 6,000 – 10,000k (recommended 6,000k) for 1080p. 5,000k – 8,000k (recommended 5,000k) for 720p.

Frame rate: 29.97FPS or 30FPS. Higher is acceptable (support up to 60FPS). If the available video has a lower frame rate don’t try to “upsample” it.

Audio codec: AAC LC (low complexity)

Video codec recommendation: H264, Baseline, Main, or High Profile with a 4:2:0 color space.

Thumbnail

  • Supported files: PNG or JPEG
  • Aspect ratio: recommend matching sizing of the video
  • Max size: 5MB

Looping: Videos will loop if the video length is under 60 seconds.

Video size: 1200 x 1200 pixels is recommended for 1:1 aspect ratio. 1920 x 1080 pixels is recommended for 16:9 aspect ratio. Larger videos will be better optimized for when users click to expand videos.

Aspect ratio: 16:9 or 1:1. Please note that the legacy composer supports any aspect ratio between 2:1 and 1:1.

Carousel Ads

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Tell a story and drive users to your website or app — all within a single ad. Carousels give marketers up to 6 horizontally swipeable images or videos to showcase multiple products or promotions, advance a narrative across several visuals, and highlight the most exciting features of a product.

Number of slides: 2-6 (Images or Videos)

Media size

  • Image Carousels: 800 x 418 pixels is recommended for 1.91:1 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.
  • Video Carousels: 800 x 450 pixels is recommended for 16:9 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.

Aspect ratio

  • Image Carousels: 1.91:1 or 1:1 image assets using a single aspect ratio within one carousel.
  • Video Carousels: 16:9 or 1:1 video assets using a single aspect ratio within one carousel.

Link: One web or app destination for single-destination Carousels. Up to six unique web destinations for multi-destination Carousels.

Native Display ad

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Brand logo: 1:1 ratio
Image: Use rectangular image here, 1200×627 pixels
Square Image: Though it says optional, DO NOT PUT AN IMAGE HERE
Long headline: 50 character max
Short headline: 25 character max (Must enter either a long or a short headline)
Long body text: 140 character description (Use long body text)
Short body text: 90 character description – Required field, though it will not render on Sharethrough inventory

Native Video ad

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Brand logo: 1:1 ratio
Video source file: mp4 file
Cover Image: Use rectangular image here, 1200×627 pixels
Long headline: 50 character max
Short headline: 25 character max (Must enter either a long or short headline)
Long body text: 140 character description (Use long body text)
Short body text: 90 character description – Required field, though it will not render on Sharethrough inventory