Ubicar

Successfully launching a new brand into a competitive car insurance market required a data-fueled, always-on performance media strategy that could capture and convert Aussie drivers into a traffic jam of new customers! We combined highly targeted prospecting campaigns with smart conversion & retention ads that dynamically delivered personalised messages to each website visitor, app user, live quote or completed policy. Each attract, nurture & close message was then visualised into our live Domo Dashboards where we merged privacy-compliant Policy_IDs from our campaign with real-time driver behavior from Ubicar’s iPhone or Android App. This data helped ensure that our acquisition campaigns weren’t just delivering a lower cost per policy, but also converting more ‘perfect customers’ who were safe drivers!