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Hell Let Loose

From Kickstarter to $93,000,000

Hell Let Loose is a World War 2 FPS Shooter of EPIC Proportions! Not only is it incredibly fun to play with massive 50 vs 50 PVP maps, it also offers a more realistic game style with historically accurate battles, uniforms & equipment!

The WORK

How do you launch a global-scale indie title, from an unknown game developer, with a fraction of competitor budgets? And Why should FPS Gamers’ purchase this release over all the established AAA titles already in-market? Well! Nothing sells video games like edge-of-your-seat gameplay video. Especially when your ad agency designs and deploys super cost-effective in-banner video and rich media ad units that generate maximum creative impact and instant audience response!

The RESULTS

$93M
Sold to Team17 Group in 2022 for $93M AUD: https://www.nme.com/en_au/news/gaming-news/team17-acquires-hell-let-loose-ip-for-46-million-3133311
3rd
Best-selling game on steam in launch month.
1,400%
Sales Uplift in Early Access Pre-orders.

THE CLIENT

What a game launch! We keep smashing every goal we set for the game and owe that to the Revelation team playing such a pivotal role at getting our games in front of and engaging with their online audiences cost-effectively, across some really exciting ad creatives! It’s been a winning combo that keeps driving more and more ROI from our media dollars. Thanks again guys!

Group Brand Manager, Team17 Limited

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