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Google Marketing Platform Agency

PAID SEARCH AGENCY FOR SUCCESS

Let’s face it – running a business in this digital era is like trying to operate your ship at rough sea, full of peril, jagged rocks, and the unknown… A paid search agency like ours can be your compass and your lighthouse in this endeavour. We know how to set sail to catch the winds of opportunity!

With the right advertising services and tools, you can boost your revenue and grow your audience. Using Google Ads, you can target specific groups of people for the best returns.

The optimal way to improve your campaigns is to experiment with different ad types, keywords, and landing pages. This will allow you to choose the most effective campaign for your business and help you generate results fast.

But that requires knowledge and expertise, which is something our paid search marketing agency has in abundance! Don’t guess where to go – let us lead the way!

What is Paid Search?

It’s quite simple. It’s a way of driving traffic and conversions to your site. You pay (or bid) search engines to place your ads higher on relevant SERPs (Search Engine Results Page). It’s also known as PPC (or pay-per-click) advertising since you don’t pay anything unless someone clicks to display your ad. Now that’s called value-for-money.

But this is also where things tend to get vastly more complicated. Because if it were so easy to get your ad as high as possible, anybody could do it. To make your campaign a success you need the right optimization tools, like ad extensions, and bidding strategies.

And that’s exactly why we’re here – your paid search agency. We help you make sure that every single decision is a step in the right direction rather than walking in the dark and hoping for the best.

Revelation Digital – Paid Search Marketing Agency for You

We investigate with precision, conduct diligent research and change configurations based on a data-driven approach to deliver the best results possible for your business. What can you expect from our PPC efforts?

The benefits actually extend far beyond just making a profit. That goes for everyone – you don’t have to sell actual products; your services need a strong paid search campaign as well.

One more thing – 50% of people visiting websites from paid ads are more likely to buy a product or service compared to those who came through an organic link. Just something to think about.

Increase Your Brand Visibility

For anyone to use your service or buy your product, they first have to know about it. Make your voice heard and introduce your brand to potential clients in the best way possible. Build awareness, rapport and trust with your audience!

Reach Your Audience

There’s a specific intent behind every single online search. With the right tools and data, you can capitalize on that intent, making sure your ads (i.e., products and services) reach the right audience – with the highest conversion potential. That means these are the users who are more likely to make a purchase since they’re searching with purpose, not just scrolling. Bidding for the right keywords can get you there in no time. But there’s more – you can target audiences based on demographics, interests and behaviours.

Generate Leads and Conversions

Turning clicks into purchases or contact form submissions is tricky. Be that as it may – that’s the goal here. We know exactly how to pick the right keywords, craft a convincing creative and fine-tune everything to perfection so that this goal becomes reality. And with precise and accurate data tracking, we can calculate the ROI of a specific campaign and gain valuable insights into our efforts to combine and implement strategies that work best for your brand.

Drive Traffic

PPC is one of the quickest ways to make that number of visitors go up – especially short-term. Choosing the right keywords combined with an optimal bidding strategy can make it happen before you know it! Sure, sales and ROI are the end goal – but there’s no conversion without a visit.

Quick Results

Good things take time. And great things take a little longer. But not necessarily. When it comes to PPC, in some cases, you can expect results overnight. Of course, to see real changes you do have to wait from a few weeks to a few months to figure out the most effective setup, but this is just about the quickest strategy digital marketing has to offer.

Paid Search vs. Organic Traffic

SEO and PPC are like two different routes to reach the same destination: the top of search engine results.

SEO, or Search Engine Optimization, is like laying down a solid foundation for your website. It’s about optimizing your content, keywords, and website structure so that search engines like Google can easily find and rank your site. It’s a bit like planting seeds and waiting for them to grow into strong, healthy plants.

On the other hand, PPC, or Pay-Per-Click advertising, is like taking the fast lane. With PPC, you pay to have your website appear at the top of search results for specific keywords. It’s like putting up a billboard on a busy highway – you get instant visibility, but you pay for every click. SEO is all about the long game, while PPC offers immediate results for those willing to invest.

Not sure what to choose? Why not both? Read more about our services; Revelation Digital can be both – your trusted eCommerce SEO Agency and Paid Search Marketing Agency.

Paid Search Agency Toolbox Essentials

We do what we do using our knowledge – and specialised software. There are some tools out there that not only make our job easier but simply put – possible. Although we’re not too inclined to share all the tricks of the trade, we’ll gladly give you a little sneak peek into our professional toolbox.

Google Ads

Formerly known as Google AdWords, Google Ads is the most widely used PPC advertising platform. We use it to create and manage ads that appear on Google’s search engine results pages (SERPs) and across its network of partner sites. Google Ads provides robust targeting options, bidding controls, and performance-tracking tools. A must-have. Is Google Ads Programmatic Advertising though? Learn more about our programmatic advertising services to find out.

Microsoft Advertising

Microsoft Advertising is a PPC advertising platform we use to create and manage ads on the Bing search engine and its partner networks, including Yahoo. While it has a smaller reach compared to Google Ads, Microsoft Advertising can still be an effective platform for reaching specific audiences.

Facebook Ads Manager

Facebook Ads Manager is a platform for creating and managing ads on Facebook, Instagram, Messenger, and the Audience Network. With powerful targeting options based on demographics, interests, and behaviour, Facebook Ads Manager is ideal for reaching highly specific audience segments. Look into Facebook Ad management services to get the most out of them.

LinkedIn Ads

LinkedIn Ads is a PPC advertising platform specifically designed for reaching professionals and businesses on LinkedIn. It offers targeting options based on job title, industry, company size, and more, making it an effective tool for B2B advertising and professional networking.

X Ads

With X Ads (formerly known as Twitter Ads), we can create and promote tweets to targeted audiences on X. With options for targeting based on interests, demographics, and keywords, X Ads can help businesses increase brand awareness, drive website traffic, and generate leads.

Google Analytics

While not a PPC advertising platform itself, Google Analytics is essential for tracking and analyzing the performance of PPC campaigns. It provides insights into website traffic, user behaviour, conversion tracking, and attribution modelling, allowing advertisers to measure the effectiveness of their PPC efforts and make data-driven decisions. One of the absolute essentials of our paid search marketing agency.

Google Keyword Planner

Google Keyword Planner is a free tool provided within Google Ads that helps advertisers research keywords and estimate their potential performance. It provides data on keyword search volume, competition, and cost-per-click (CPC), helping advertisers identify relevant keywords for their campaigns and plan their budgets accordingly.

Ad Extensions

Ad extensions are additional pieces of information that can be added to PPC ads to provide more context and encourage user engagement. There are: call extensions, sitelink extensions, location extensions, or structured snippets. Leveraging ad extensions can improve ad visibility, click-through rates, and overall campaign performance. With the right knowledge – you can make it happen.

Google Data Studio

It’s now easier than ever to get started with web analytics. With the launch of new tools, you can now create custom dashboards that include all of your existing metrics. Gone are the days of entering these numbers into a spreadsheet manually! The best thing about Google Data Studio is that it gathers all the information you need in one place. In addition, you can use Google’s free Data Studio tool to generate beautiful reports. Moreover, you don’t need to be an expert at SQL to make sense of the results. It’s a free tool that allows you to visualise your data in a more user-friendly way. It offers many benefits such as the ability to create custom reports or share your data with others.

But there’s more:

You’ll increase your conversion rate by easily recognizing which data patterns and areas for improvement are worth investigating.

Make better marketing decisions by having all the information at your fingertips.

Your productivity increases for all of your essential data with a one-stop shop.

You could start by using the standard reports in the Google Analytics interface.

You could add additional features to the Data Studio tool.

The reports can be also exported as PDF files.

Once you’ve created a report, it will automatically update every time you refresh the page. That way, you’ll always know what is happening on your site.

You can even share your dashboard with others. For instance, if you want to show off how many people visited your website last month, then you can simply share your dashboard with friends and family.

Choose Wisely – Choose Revelation Digital Paid Search Agency

Revelation Digital is a market-leading paid search marketing agency offering a full range of paid media services. We are an experienced team of online marketers with extensive knowledge of digital marketing and will deftly position your company to increase your brand’s exposure and market penetration, so don’t wait – get in touch with us today!